Extensive Diversification

Instead of choosing between stocks and bonds like most investors and fund managers, your EMAP portfolio will feature as many as 19 separate asset classes and market sectors. This investment strategy helps manage risks as part of our goal to help you to earn more consistent, competitive returns.

Market-Based Portfolios

EMAP emphasizes market-based -- not manager-based -- investments. This approach provides greater diversification and lower turnover than ordinary retail mutual funds. Learn more about the scandalous practices of the retail mutual fund industry and how those practices harm investors in Ric Edelman's book, The Lies About Money.

Institutional Mutual Funds and ETFs

EMAP gives you access to institutional mutual funds that you can't buy on your own or through ordinary brokerage firms or financial planners. These funds are used by some of the nation's largest institutional investors, putting you alongside many of the biggest and best-run organizations. EMAP also uses exchange traded funds, one of the most advanced investment tools available. Both institutional funds and ETFs are extremely inexpensive -- often less than one-tenth of the cost of ordinary retail mutual funds. These savings translate into more of your money working for you.

Strategic Rebalancing through a Daily Rebalancing Review

Even the best-designed portfolio needs attention. Otherwise, a carefully constructed asset allocation will drift due to varying performances of the portfolio's investments. That's why we examine every client's EMAP portfolio on a daily basis - to identify opportunities for rebalancing. When we identify the need or opportunity to rebalance, we do so for you automatically. This helps manage your risks and your performance. There is no fee for this service -- it's all part of your EMAP experience: no additional fee and never any commissions.

Dynamic Security Selection

We are constantly reviewing the entire mutual fund universe. Every investment is available to EMAP. If we find an investment that is a superior alternative to those currently held in the portfolio, we can replace it automatically. EMAP's ability to move with the speed of the financial markets gives you additional confidence in your investments.

Easy-to-Read Statements

You'll receive monthly statements showing you the status of your account. You can also view your account 24/7 via our secure client-only website.

Client-Friendly Fee Schedule

Unlike retail mutual funds, which offer no economies of scale, EMAP's fee schedule is based on the value of the account and features a rate that declines as the value of your account increases -- providing valuable savings to you. And with EMAP, you never pay any commissions, brokerage fees or trading costs.